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10 Conversion Copy Tips Every SEO Writer Needs to Know

buzzsumo-TopPhrasesStartingHeadlines Very + adjective: Any instance of very + an adjective can be replaced with a stronger word that paints a descriptive picture. For instance, instead of saying “very pretty,” say “beautiful,” “gorgeous,” or “stunning.” Adverb + weak verb: Instead of pumping up a weak verb with an adverb, find a stronger verb that does the job. For example, instead of saying “She ran quickly across the field,” say “She sprinted,” “She flew,” or “She rocketed across the field.” One of the integral pieces of good conversion copy is a strong call-to-action. The CTA provides direction, encouragement, inspiration, and motivation (or all of the above) for your readers to take the action you want. Arguably, a powerful CTA is what turns an ordinary, SEO blog post into a workhorse for any brand. Don’t write content without providing direction on what you want the reader to do after they have finished reading. A good CTA: May inspire or motivate them to follow up on the action you want. The end of the post contains no less than three different instances of CTAs: 10. Use Impactful Sentences to Close Blog Posts If the conclusions of your blog posts and articles peter out with something like a sigh and a shrug, you’ll never stay in the reader’s mind long enough to make an impact. And, if you make no impact, your content won’t do anything, either. It won’t compel the reader to action, it won’t inspire them, and it won’t make them think deeply – all things you should want it to do.

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